MARS

We created this playful, pastel balloon installation for a Skittles brand activation by MARS, delivered as part of the immersive Skittles House of Joy experience on Old Compton Street in Soho.

Designed to complement the store’s bold, psychedelic façade, the installation features soft, sorbet-coloured balloons arranged in an organically sculpted column that wraps around the entrance, drawing visitors inside.

The palette of mint green, lilac, peach, butter yellow and sky blue was selected to echo the “Squishy Cloudz” campaign aesthetic, creating a dreamy, uplifting visual moment that feels perfectly aligned with the joyful, imaginative world of Skittles.

The result is a soft yet high-impact structure that adds depth, texture and a sense of whimsy to the storefront, making it instantly recognisable to passers-by.

Placed in the heart of Soho — one of London’s most colourful and high-traffic neighbourhoods — the installation serves as both a visual beacon and a social-media-ready backdrop. Its playful form encourages interaction, amplifies the campaign’s creative energy, and enhances the overall customer journey from street to store.